Thank you to Riddle for sponsoring today’s conversation.

Football is a way of life in our family. From watching football on TV, in person and playing it, my boys can’t get enough! Even though we love football, we play smart!

What is Smart Football?

Football is no longer about being the fastest or strongest on the field; it’s about being the smartest, on and off the field. The game is relying more on science and technology to help evolve players into elite athletes with the implementation of sensor, cooling/heating and grip technologies. Smarter Football can embody many forms including:

Safe tackling
Proper nutrition
Excellent sportsmanship
Maintaining good grades

All of these things are so important to us as parents and to our coaches. With better training and education, our boys are playing smarter, safer. And that means a lot to me as a mom!


Riddell is calling on players, coaches, parents, and fans to take an active role in advancing the game through the Smarter Football Commitment. This initiative invites members of the football community at all levels to join in a movement to create a safer, better sport through the use of “smarter” tactics on and off the field.

At Riddell, Smarter Football manifests itself in the way the brand integrates engineering expertise with new data and cutting-edge materials to develop protective equipment. Over the years, Riddell has:

Collected over 10 years of head impact data and research with biomarkers through a partnership with TGen and the University of Arizona.
Developed and introduced the first flexible football helmet with the Riddell SpeedFlex in 2014
Launched Riddell’s InSite Impact Response System, which helps thousands of football programs improve their playing techniques and acts as an extra set of eyes for coaches and training staff
Launched Precision-Fit, a process that utilizes 3D scanning techniques to build a completely custom-fitting helmet for the individual player.

Riddell is pledging up to $100,000 in equipment grants to select football programs in need of upgraded gear. Multiple grants will be awarded to several deserving programs that best demonstrate how the new product will strengthen their team’s commitment to smarter football.

Entries will be accepted from August 1 through August 31, 2017 with the winners announced during the 2017 football season.

How to Apply: 

Fans, administrators, coaches, parents and players can submit their teams via the website at through August 31, 2017.

How to Apply: 

Fans, administrators, coaches, parents and players can submit their teams via the website at August 31, 2017. To apply, fill out the form to share the details of the football program you are applying for, including the state of their equipment, and how your program practices Smarter Football.

What does Smarter Football mean to you?

Join the conversation on social media using #SmarterFootball and #ad and share your insights and perspectives on what #SmarterFootball means to you, and inspire others to do the same!







About Kasey Schwartz

For over 15 years, Kasey Schwartz, the mastermind behind All Things Mamma, has been the ultimate go-to for mouthwatering family recipes. Her work has been featured on, Buzz Feed, Better Homes and Gardens, and more, making her your go-to mom next door for all things delicious and family-friendly.

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