I look forward to getting up each day and enjoying a delicious cup of coffee. I (embarrassingly) admit that I’m a bit of coffee snob. No pre-ground, discount coffee will do. I like to grind my beans fresh each morning. It just tastes better when it’s fresh. I even have certain brands that I’m drawn to. And up until recently, I really didn’t know exactly what it meant to be a “Fair Trade” coffee. I knew that it had to do with the way the coffee was produced and that it was better than some other ways – but I wasn’t exactly in the know. Then, Green Mountain Coffee contacted me and asked me to help raise awareness for Fair Trade practices – which is exactly how they get their coffee beans. I was on board!
So, what exactly is Fair Trade Coffee?
Fair Trade certification gives farmers a fair price for their beans with a guaranteed minimum, which means they can invest in their crops, their communities, and their future. Fair Trade also lets Green Mountain Coffee® and farmers work closely together to bring the best tasting coffee to market.
What does it do?
By purchasing Fair Trade Certified™ Green Mountain Coffee®, you help coffee farmers receive a fair price for their beans, resulting in a great cup of coffee and a better quality of life for farmers.
In 2012, coffee farmers earned more than $31.8 million in Fair Trade premiums to invest in their communities and improve the quality of their harvests. This is an 88% increase over 2011 premiums earned.
Surprisingly, only 38% of consumers are aware of Fair Trade coffee. Green Mountain Coffee® took Kelly Clarkson to a coffee farm in Peru to learn about all the good Fair Trade does. Watch Kelly Clarkson’s travels to Peru and learn about Fair Trade for yourself.
Do Your Part!
Only one in three consumers is aware of what Fair Trade is all about – that a simple purchasing decision can help improve the lives of people around the world. Fair Trade is easy. Green Mountain Coffee® offers one of the largest selections of Fair Trade Certified™ Coffees in the U.S.
Fair Trade Month!
To celebrate Fair Trade Month, Green Mountain Coffee and Kelly Clarkson have teamed up as part of “Great Coffee, Good Vibes, Choose Fair Trade,” a campaign designed to increase awareness for Fair Trade and the positive impact it has on farmers all over the world.
To “raise the volume” on Fair Trade, Kelly Clarkson will be giving an exclusive, solo, livestreamed performance on the Green Mountain Coffee Facebook page on October 10th at 8:30pm for fans to enjoy.
In honor of Fair Trade Month, I, along with Green Mountain Coffee, would like to give ONE of you a prize pack of Fair Trade Certified™ Green Mountain Coffee!
The prize pack includes Green Mountain Coffee’s new Three Continent Blend that is Fair Trade Certified™!
What do you need to do to win?! Simple. Enter by using Rafflecopter below. Easy! The giveaway will end on Wednesday, October 23rd.